This guy is a complete oxymoron, an anomaly of sorts. You see he’s a leader in the record industry, but he doesn’t sell recordings; he gives them away. For FREE. Yes, I know, it’s a little strange, but you have to remember the times we live in. Everything is at our fingertips, literally (refer to current reading device), including our music. No need to pay for what we can stream, or what we can
illegally download from the internet. It’s a victimless crime; nobody get hurt, right? Not necessarily, but Jay is the guy to look to for real solutions regarding this. He is passing out audio like Jehovah’s Witness pamphlets; in abundance, but with specificity and purpose. Spend some time learning the value of an email sign-up, among many other things here at:
His record label (Tip:grab a couple free downloads while you’re there)
His awesome analysis into what makes a hit song
If you’re not quite sold, I’ll throw in a second Jay Frank for the price of one, just pay focus and attention. Below is an abundantly brief biography I wrote for you guys and gals. Enjoy!
by LaTaevia Berry
Nashville Native, Jay Frank has this crazy idea that he can make money from giving away music. Preposterous right? Well, not really. Take some traditional marketing, and some non-traditional marketing, stir in Jay’s extensive industry experience, with a dash of his research on hits and low cost marketing, let it settle in the multiple boards he sits on, and the organizations he’s active in, then let it bake at 450 degrees for 4 minutes or less while he speaks at conferences such as MIDEM, and South by Southwest, and you’ve got yourself a fellow who actually knows how to make it work.
In addition to a rather impressive resume, he has found a way to do what dozens of record executives could not: give away music. His new model record label DigSin, short for digital single, is making a $14.99 album at Target look like highway robbery. For a century the recording industry has been clasping firmly to the idea that the only way to make money is to sell sheet music, recordings, and occasionally equipment for recordings. So how does one man solve a problem so many others couldn’t? For the fans of course. His business model is shaped after what people already want.
The demand for tailored music is there, and who better to meet it than a man who once filled the role of senior music director at The Box Music Network. The entire network revolved around people requesting exactly what they wanted to see and hear, one video at a time. I would go out on a limb and say, that model in some way inspired DigSin.